Living in a country with three official languages (Belgium), makes me fully aware of the issues that incorrect Hreflang tags can have on your rankings.
This update is designed to automate the process of checking a site's Hreflang tag deployment.
With this update, we take a readout of a URL's Hreflang tags and then crawl them to assess if they back reference your current URL.
This saves precious time when it comes to assessing a site's language targeting and Hreflang architecture, allowing you to get a fast and reliable impression of the status of a site's optimization for international organic search.